Barrett-Jackson to Auction Custom 2023 Jeep Gladiator Rubicon 4×4, Life-Size Version of the Mattel RealTruck Toy

 Barrett-Jackson Collector Car Auctions will continue its tradition of helping raise charitable funds and awareness with the auction of a 2023 Jeep Gladiator Rubicon custom Pickup (Lot #3002) during the 2024 Scottsdale Auction held January 20-28 at WestWorld of Scottsdale with 100-percent of the hammer price benefiting Building Homes for Heroes. Built in partnership with Mattel as the life-size version of the Mattel RealTruck toy, the custom Jeep will cross the block at approximately 4:30 PM on Saturday, January 27.

“Mattel ignited our imaginations with their diecast cars, which were a staple in so many of our childhood toyboxes,” said Craig Jackson, chairman and CEO of Barrett-Jackson “The custom Jeep Gladiator Rubicon being sold for charity in Scottsdale literally brings the toy version to life. Not only is this a rare chance to own a life-size Mattel Jeep, it’s also an amazing opportunity to contribute to the care of this nation’s incredible servicemen and women.”

Built by Doetsch Off-Road in Chandler, AZ, the striking black 2023 Jeep Gladiator Rubicon (Lot #3002) build is a life size replica of the Mattel Matchbox 99-cent toy car, for overlander and car enthusiasts, transitioning from a 1:64 scale to 1:1. The premier overland-inspired 4×4 build is powered by a 3.6-liter V6 engine mated to an automatic transmission, and features premium parts and accessories from RealTruck, including a RealTruck Rugged Ridge Roof Top Tent mounted to the RealTruck® GoRack, a RealTruck N-Fab TrailSlider Step System, RealTruck Rugged Ridge Jeep Flush Mount Tail Lights and more.

“The Matchbox/RealTruck Custom JT Gladiator is one of our most standout collaborations and anticipated builds, and we are proud to support our friends at Building Homes for Heroes with its sale benefiting the nation’s hard-working citizens and service members, and supporting their 400th home build this year,” said RealTruck, Inc. Vice President of Marketing Lee Riser. “We pride ourselves on giving back to the community by contributing to organizations with shared values.”

One hundred percent of the hammer price of this vehicle will benefit Building Homes for Heroes, which is devoted to bringing renewed hope to our nation’s injured veterans. The organization builds or modifies homes, and gifts them, mortgage-free, to injured veterans and their families, while providing support services to enable them to build better and brighter lives and reach new heights.

“Barrett-Jackson’s most treasured legacy will be its efforts to help the best of those among us,” said Steve Davis, president of Barrett-Jackson. “I’m especially grateful for the service provided by the brave men and women of our U.S. military and first responders. They’ve put their lives on the line for our freedom and we are honored to be able to help raise much needed funds and awareness for the incredible work at the hands of organizations like Building Homes for Heroes.”

“Generosity like this makes it possible for us to continue to support injured veterans and first responders,” added Building Homes for Heroes Founder and President Andy Pujol. “We are thankful for the RealTruck and Barrett-Jackson partnership, which will uplift the lives of those who have sacrificed so much for our country.”

Automotive enthusiasts interested in registering to bid on this charity vehicle and the entire Scottsdale Auction docket may do so here.

Advance tickets to the 2024 Scottsdale Auction are available here. On Location, Barrett-Jackson’s official hospitality partner, is offering several immersive Barrett-Jackson Experiences packages for guests to join the action on the auction block, enjoy premium hospitality and connect with like-minded enthusiasts like never before. To learn more about On Location’s offerings, click here.

Join Barrett-Jackson’s online conversation with #BarrettJackson and #BJAC on FacebookTwitterInstagram and YouTube.

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