When it comes to competing with other food trucks, your vehicle’s appearance can be the deciding factor for success. At Wrap Guys, we know that certain design missteps can significantly undercut the impact of your food truck, causing potential customers to head towards your competition. That is why we have put together a list of 4 food truck wrap design mistakes to avoid, so that you can ensure your mobile kitchen stands out for all the right reasons.
1. Overcrowding the Design
Simplicity is key. A common mistake is cramming too much information or too many design elements onto your food truck’s wrap. This can overwhelm and confuse your audience. Instead, choose a clean, straightforward design highlighting your brand and what you serve. Remember, in an efficient design, sometimes less is more, especially when your truck is viewed from a distance or when it is in transit.
2. Ignoring Brand Consistency
Your food truck is a roaming billboard for your brand. Ensure the wrap aligns with your brand’s colours, fonts, and overall aesthetic. Inconsistent branding can create confusion and dilute your brand’s identity. Our team of talented in-house graphic artists can help ensure that your brand’s essence is captured perfectly in your food truck wrap.
3. Choosing the Wrong Colours
Colours attract attention, evoke emotions, and create associations with your brand. A mistake often made is choosing colours that clash or do not align with your brand’s message. It is also important to take into consideration how different colours interact under different lighting conditions.
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4. Neglecting Readability
The primary goal of your wrap is to communicate effectively. Fonts that are too fancy or small can be hard to read, especially from a distance or at a glance. Ensure your food truck’s name, tagline, and other text are legible and accessible to all potential customers.
Looking to give your food truck a makeover that will help attract new customers and increase your overall sales? Give the vinyl wrap experts from Wrap Guys a call at 604-996-6389. Let us help you make your food truck the talk of the town!