Celebrating 30 years as the Official Vehicle of the Rose Parade, Honda will lead the parade on Jan. 1, 2024 with the inspirational “Keep Dreaming” float highlighting the company’s environmental leadership. The 2024 Rose Parade float will include some of the most extraordinary Honda innovations and research endeavors as the company embarks on its electrified future and global goal of carbon neutrality.
The “Keep Dreaming” float celebrates Honda associates who never stop pursuing their dreams to help improve people’s lives, today and tomorrow. Inspired by the latest Honda brand marketing campaign, the 2024 Rose Parade float features a wide range of innovative Honda mobility products for use on the road, the racetrack and into the skies.
“As Honda embarks on an all-electric future, our 2024 Rose Parade float highlights some of the company’s most groundbreaking mobility products developed through the innovative technology and sheer determination of Honda engineers,” said Jessika Laudermilk, Assistant Vice President of Marketing for American Honda. “Everyone watching the parade will get a preview of our new all-electric vehicles, Prologue and ZDX, ahead of their market arrival along with some of the most extraordinary future Honda endeavors to help people live better.”
Paying homage to the 2024 Rose Parade theme of “music,” the Honda “Keep Dreaming” float will be the featured stage for the “Opening Spectacular.” The Rose Parade “Opening Spectacular Presented by Honda” will feature a dynamic musical performance by David Archuleta, Cassadee Pope, Michelle Williams and Rush Davis.
Official Honda Rose Parade Vehicles
The Pace Car of the 2024 Rose Parade will be Honda’s first all-electric SUV, the 2024 Honda Prologue. Designed at the Honda Design Studio in Los Angeles, the spacious, adventure-ready SUV arrives in early 2024 with simple and clean styling along with must-have smart-tech. This all-new all-electric Honda Prologue offers DC fast charging capability and a neo-rugged design. The Prologue represents the latest step in Honda’s effort to reduce greenhouse gas emissions and progress toward the ultimate goal of achieving a carbon-free society.
The new all-electric 2024 Acura ZDX performance SUV will serve as the Sound Car for the 2024 Rose Parade. Designed at the Acura Design Studio in Los Angeles, the new ZDX delivers on Acura’s commitment to Precision Crafted Performance in the electrified era with dynamic styling, class-leading premium technology, an engaging driving experience and DC fast charging capability. With an estimated 500 hp, the ZDX Type S is the quickest and most powerful SUV Acura has ever made.